NEW YORK (AP) -- Mayor Michael Bloomberg has declared New York City to be the "Big Blue Apple" in honor of the New York Giants' Super Bowl win.
Bloomberg kicked off a ceremony at City Hall on Tuesday after a ticker-tape parade honoring the team rolled up Broadway.
Bloomberg asked: "Are you feeling 'deja blue' all over again?" referring to the team's 2008 win. The crowd decked in blue-and-white Giants gear cheered.
The Giants are being given symbolic keys to the city. The team was introduced with thundering applause from the lucky 250 fans who got tickets to the event on the plaza and the thousands standing outside on the streets listening in.