Newport, Bristol County visitors bureau rebrands


NEWPORT, R.I. (AP) -- The Newport and Bristol County Convention and Visitors Bureau has a new name.

The organization will now do business as "Discover Newport," with the tagline "Nine coastal towns, one big experience."

Officials say the decision to change the name was big, but carefully considered.

Discover Newport President and CEO Evan Smith says the "convention and visitors bureau" moniker is cumbersome and that many organizations that once used it have adopted more user-friendly ones. He says the new name better reflects the organization's identity.

Discover Newport promotes Newport, Middletown, Portsmouth, Jamestown, Tiverton, Little Compton, Bristol, Barrington and Warren.