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Beer Goggles: Samuel Adams announces HeliYUM beer

By Kyle McDonald | Staff Writer Published: April 1, 2014 1:19 PM
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Samuel Adams and The Boston Beer Company announced today what could be the most radical advance in brewing of our lifetime: infusing beer with helium. In a video announcement, Samuel Adams founder Jim Koch boasts that this new innovation of carbonating beer with helium creates a lighter mouthfeel and magnifies the flavors of malts and hops. Check out Koch's video announcement and tasting demonstration:

If you've watched the video and are wondering how this is possible, please check the date this was posted.

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