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NEW YORK (AP) -- Watch out Villanova and Kentucky (and Arizona and Northwestern), there's a new set of cats going wild for March Madness.
Time for Meow Madness, coming in April.
Buoyed by the success of the Kitten Bowl, the Hallmark Channel is debuting a new show hosted by Beth Stern that will air on April 3 -- the same day as the NCAA men's basketball national championship game.
"Meow Madness is sure to be purrfect," Stern deadpanned.
Stern, the wife of radio shock jock Howard Stern, is a huge cat ambassador who works year-round with the North Shore Animal League of America, urging people to spay, neuter and release and adopt pets.
The Sterns are foster parents to kittens -- a few hundred in all over the last couple years. Beth tries to find permanent homes, but letting go is never easy.
The show is staged on a mini basketball court on a midtown Manhattan soundstage. Kittens, with cute names like Meow Ming, Lonso Fur-Ball, Stephen Furry and Meow-Tumbo roamed over the court as well as a faux-Vegas casino area where they could "make bets."