The Goodyear Tire & Rubber Company announced Wednesday that its fleet of blimps will exclusively carry messaging today devoted to It Can Wait, an education and awareness campaign encouraging people never to text while driving. The exclusive run will coincide with the It Can Wait movement's Drive 4 Pledges Day.
The messaging to be carried on the blimps is intended to increase attention for the It Can Wait campaign, which has inspired more than 2.5 million pledges never to text and drive since its inception in May. To take the pledge and get more information, visit www.ItCanWait.com.
The three blimps, based in Akron, Ohio; Pompano Beach, Fla., and Carson, Calif., travel on average a combined 50,000 miles per year and will display messages to millions of people over a wide variety of public appearances.