Hudson native submits video for Doritos Super Bowl commercial contest

By Tim Troglen | Hudson Hub times Published:

A 2003 Hudson High School graduate is hoping to score big during Super Bowl XLVIII between the Denver Broncos and Seattle Seahawks.

Steve Olson, 29, could win $1 million if America thinks his commercial "Office Thief" is the best of five finalists in the Doritos Crash the Super Bowl contest.

Olson plays an office worker, covered in suspicious crumbs, who is questioned by his boss about Doritos missing from the break room.

"There was a lot of re-stashing Doritos into my belt and pants pockets," Olson said. In order for the commercial to be shown, it must be the top vote-getter by the Jan. 29 deadline.

"The Doritos Office Thief commercial is a top five finalist in the Doritos Crash the Super Bowl contest, out of 4,000 plus submissions," Olson said. "The winner is played on the Super Bowl and is determined by votes, so help get Office Thief to the big game by voting once per day, per device at www.voteofficethief.com."

Two of the five ads will air during the game -- one selected by voters and one picked by Doritos, according to Christopher Yemma, a spokesman for the contest.

Olson said he caught the acting bug after high school.

"I was into sports and music, never acting," according to Olson. "At the end of high school there was a contest at the mall to re-enact a 'Gilmore Girls' TV show scene, with prizes involved. My friend and I did it together and finished about 13th out of 40 teams, which won us a fruit basket. I interpreted that as an Academy Award."

That sparked his interest in acting.

"Eventually I moved to Los Angeles, finished a degree in finance then got into acting classes and auditioning," he said.

Olson has appeared in several spots including the Pepcid "Burns Family" commercials and was the "dart guy" in the recent "Dart Player" Zoosk commercial.

Olson was contacted by Chris Capel, who wrote and directed the commercial.

Capel and his writing partner, Richard Price, wanted a story that would be "relatable to a lot of people," Capel said.

"And we figured, who hasn't gone into the office break room and discovered that their sandwich is missing?" he said.

"I think people should vote for us because we really represent who this contest is for --just a couple of regular guys who had a funny idea and took a chance," Capel said.

To vote for the commercial, once per day, per device, visit www.voteofficethief.com.

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