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Full Spectrum Marketing, a division of Dix Communications Co., is offering a free seminar to local business owners to help them strengthen their operation's online presence and improve their bottom lines.
The seminar will be offered five times between April 22 and 24 throughout the area. Daryl Hively, founder and CEO of Guarantee Digital, will share what he has found to be some of the most successful approaches to social, mobile and video marketing for small to medium-sized businesses.
Hively, a media veteran of 28 years, held senior roles with companies including Knight Ridder Digital, Advance Internet, Scripps, Digital First and most recently Journal Communications.
"Full Spectrum Marketing is very excited to have Daryl presenting these informational seminars for our local businesses," said Jeff Pezzano, general manager of Full Spectrum Marketing. "Almost everyone understands how important online and social media is to success in today's business environment, but the fact is, most small to medium-sized businesses just don't have the time to learn and stay on top of the changing digital landscape. Regardless if you're looking for do-it-yourself or do-it-for-me help, Daryl has an easy to understand approach."
While at Journal Communications, Hively launched a digital agency division, making Journal one of the first media companies to do so. He then opened Guarantee Digital and began working with local merchants in the suburbs of Milwaukee.
"Daryl spent part of his career in the Cleveland-Akron area and still has family here," said Pezzano, who is also vice president of advertising sales and marketing for Dix Communications Co. "He understands our local market and I expect attendees will learn a lot from him."
"Dix has been helping businesses with traditional media such as print and broadcast for well over 100 years," he said. "As an extension of that success, Full Spectrum Marketing offers a full suite of digital products that ensures our customers keep up with the latest trends in reaching consumers who are looking for their products and services -- today and for the next 100 years."
The seminar will be offered on April 22 from 7:30 to 9 a.m. at the Kent State Hotel & Conference Center, and again from 5:30 to 7 p.m. at the Cuyahoga Falls Natatorium; on April 23 from 5:30 to 7 p.m. at the Hudson Library and Historical Society; and on April 24 from 7:30 to 9 a.m. and again from 5:30 to 7 p.m. at the Rodman Public Library in Alliance.
For more details and to sign up, visit www.fullspectrummarketing.com.