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Woods, golf's current sensation at 21 years old,

By Jeffrey BairAssociated Press Published: August 26, 1997 12:00 AM

Woods, golf's current sensation at 21 years old, and Arnold Palmer, still

one of the sport's greatest names at 67, lost a charity skins event to Davis

Love III and Tom Lehman. But Woods still felt like the winner.

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"More than a torch was being passed. It's knowledge that's being

passed on. I've had a chance to sit down with Arnie, and he's given me a

lot of advice," said Woods, a six-time PGA Tour winner.

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Love won a sand-wedge contest after Woods missed an eagle putt on the

18th hole Monday, giving the Love-Lehman combination a $15,000-$3,000 victory

over Woods-Palmer. The money went toward the $750,000 Palmer said was raised

for the Latrobe Area Hospital foundation in his hometown.

In a skins game, each hole, or "skin," is worth a certain amount

of money. If no one wins the hole outright, the money accumulates until

someone does.

"I'm going to have an inferiority complex for three days after this,"

Palmer said about playing with Woods, Lehman and Love, three members of

the U.S. Ryder Cup team that will play in Valderrama, Spain, on Sept. 26-28.

Love's shot from the bunker on No. 18 at the par-72, 6,690-yard Laurel

Valley Country Club stopped about 12 feet from the hole _ the closest to

the pin among the foursome.

Woods, the Masters champion, played in his fourth charity event of the

year at no charge as a favor to Palmer. Woods will be paid a reported $1

million to play in the Mystic Rock event in Farmington, Pa., from 1997-1999.

Palmer, who had prostate surgery in January, quipped with the other players

and people in the gallery and recruited Pennsylvania Gov. Tom Ridge to caddie

for him for the last three holes.

The atmosphere was informal, and the players conceded short "gimme"

putts to each other on every hole.

"It's like Christmas around here," Palmer said.

His short game remains strong, but on two consecutive holes his fairway

shots hit the Golf Channel's camera tower and Heather Campbell, 15, a Woods

fan and a high school golfer in Beaver County, Pa. She posed for a picture

with Palmer after his second shot at the 11th hole hit her in the leg.

Woods said he liked the crowd, which at an estimated 7,000 was much smaller

than crowds at PGA Tour events, especially those where he plays.

"The people here really appreciate a good golf shot," Woods

said. "I've been to places where the crowd goes nuts even if the ball

gets airborne.

"I tend to attract a lot of kids, and sometimes kids can have loose

mouths," he said.

Love said western Pennsylvania deserves a regular event on the PGA Tour

because its fans show strong support for exhibition events such as Monday's

skins game and the annual Senior Tour event in suburban Pittsburgh.

"If there's an opening, I'm sure Pittsburgh will be on the top of

the list," Love said. "It's a strong market."


Tiger Woods' impact since turning pro on Aug. 27, 1996 (All figures are

based on worldwide events):

Tournaments _ 30

Victories _ 7

Winnings _ $2.91 million

Appearance Fees _ $1.2 million

Endorsement deals _ $95.2 million

Nike _ $40 million

Titleist _ $20 million

American Express _ $26 million

Rolex _ $7 million

Warner Books _ $2.2 million

(Plus other deals with Golf Digest and Sportsline.)



PGA Tour four-year TV Deal _ $650 million (up $325 million)

PGA Championship TV Deal through 2005 _ $ 36.4 million (up $18 million)



Tournament ticket sales up 18 percent to 35 percent and concession and

souvenir sales up 20 percent to 25 percent ($1,125,000 increase).

Nike golf apparel and footwear sales double to $120 million.

All course fees (greens fees, cart rental, etc.) _ $10 billion.

All merchandise (including $2.24 billion for clubs) _ $5 billion.

(A 1 percent Woods-based increase would be $150 million)

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