AVONDALE, Ariz. -- Brad Keselowski has earned the pole at Phoenix International Raceway after making it through NASCAR's new knockout-style qualifying Friday.
Keselowski had a fast lap of 139.384 mph, turning the mile oval in 25.828 seconds to earn a spot on the front row next to Joey Logano for Sunday's 312-mile race.
Jamie McMurray qualified third, defending Sprint Cup champion was fourth and Daytona 500 champion Dale Earnhardt Jr. will start fifth next to Greg Biffle.
NASCAR made numerous changes for this season, including a tweaked qualifying process in an effort to liven up what had become a monotonous part of race weekend.
Earnhardt going fast and furious on Twitter
AVONDALE, Ariz. -- NASCAR's most popular driver won the sport's biggest race last weekend.
It may not have been the most exciting news of the week, at least when it comes to fans of Dale Earnhardt Jr.
A reluctant participant on Twitter for years, Earnhardt burst into the Twitterverse this week with a flourish of revealing tweets that have given fans insight into his life they never knew before.
"I don't what I was thinking, why I didn't get on there earlier," Earnhardt said from Phoenix International Speedway on Friday. "It's a great way to tell people things you appreciate and it's instant."
Earnhardt has had a Twitter account since 2008, when JR Motorsports signed up @DaleJr.
Earnhardt had no interest in that end of social media at first, so the account sat dormant for years.